Photography Blog from ON.ca.

Textured Text : EXTRA EXTRA HOT OFF THE PRESSES

EXTRA EXTRA HOT OFF THE PRESSES

Click image to see original posting – Extra 1 Extra ! The Golden Age of Journalism –  & enlargement of image.

 

The problem with evaluating the current impact of new  Mass Media technology on the “younger generation” is how to separate the cause from the effect. Obviously, new forms of Mass Media alters how people process information on an individual level, as well as alter social-group behaviour. There is, however, an added component; the business interests of the various dominant Mass Media also attempt to influence target audiences as the companies adapt to changing markets. The companies try to shape behavioural trends to their advantage, while chasing the largest demographic group as possible. 

 

forest of clicks 2 WRD-brd

 

So here is the question – is the apparent dumbing down of news reporting to a form of entertainment a natural consequence of the changing Mass Media Technology ?  –   Or is it an economic/business choice of least resistance by large Mass media companies struggling to remain viable ?

 

 

As a consequence, is in-depth news analysis no longer of value to those below the age of 40 or do they seek that analysis from other sources than the traditional news outlets ?

 

 

All Mass media contain Values, Beliefs & Ideologies.

 

 

The view from the wilds

suggests re-imagined

Truth – forest of clicks

– differing Opinion –

shouting justification.

 

forest of clicks brd

See companion post Implied Spaces: Insert Message Here

 

 

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4 responses

  1. Sadly, Joseph, I don’t think the younger generations have much of an attention span for in-depth analysis. I remember that when CNN started, it was solid news. Now it’s all “infotainment.” We can no longer get a single channel or evening broadcast that has SOLID news.

    August 3, 2014 at 8:48 pm

    • elmediat

      Understood, it does appear to be true. I wonder, if those younger members of the audience who are interested in more analysis are looking elsewhere on the internet – perhaps professional blogs and documentary movies ( available through Netflix and other online sources). It leaves the older audience, set in their news accessing ways dealing with an industry that has thrown up its hands and said we will go for the lowest common denominator ( and also the cheapest). The link that is available through the first image leads to a Media Literacy post that looks at this issue from a commercial & journalism ethics angle. 🙂

      August 3, 2014 at 11:13 pm

  2. I would hope that interested younger people would at least go online for in-depth news. I get some news that way but prefer the printed word. Yet I enjoy blogging and the blogs of others. Guess I try to adapt to a changing world without giving up the old. Husband prefers his Kindle reader while I cling to my books.

    August 4, 2014 at 3:02 pm

    • elmediat

      We live in very transitional times – the speed of mass media technology is creating an audience made up of layers of mass media generations. We all have different entry points and different levels of adaptation to the constant change/innovation in digital communication.

      I have been immersed in web-pages, blogging and digital imaging & digital text for years. My wife only recently embraced Kindle ( she loves it), Facebook, some other social media sites and started blogging. A mix of retirement and starting the community theatre-puppeteer group for the young exceptional community members has drawn her into the need and joy of social media.

      In terms of journalism, I think a portion of the problem resides with understanding the codes & conventions of digital text. Like a print magazine layout, text is easier to cope with on the screen with visual breaks. There can take the form of images, graphic symbols, or changes in font size & type. Digital text is open to hyper-text linking. The pieces should be written with this in mind. Rather than having links at the end of articles or on side bars and footers, the pieces should be composed with links within the composition. The writing needs a global extension – similar to how text books and well researched articles had note pages, extended foot notes and appendices.

      Technically, the next stage should be for readers to link comments to direct pieces of the text – the conversation needs to be more global and inter-connected in a way to make it easier to create analytical thoughtful responses & dialogue.

      August 4, 2014 at 3:47 pm

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